Gizem Oduncu

1.    Rhythm as Structure  
2.    Form Translated
3.    Short Film, Long Story
4.    Spring Uninterrupted
5.    Banking, Served Simply
6.    Crafting Change

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VISUAL IDENTITY SYSTEM FOR ARTER2019
Arter is a contemporary art institution in Istanbul, presenting exhibitions, performances, and interdisciplinary events with a focus on sustainability, inclusivity, and cultural dialogue.

Following its relocation to a new building in Dolapdere—designed by Grimshaw Architects—Arter underwent a complete rebranding process. The renewed visual identity draws from the building’s architectural clarity and rhythm, offering a flexible system applied across all communication materials while preserving a strong institutional presence.









CREDITS CLIENT
ARTER

AGENCY
FOL



CREATIVE DIRECTOR
VOLKAN ÖLMEZ
ART DIRECTOR
GİZEM ODUNCU
PHOTOGRAPHY
FLU FOTO, MEHMET ÖMÜR


AWARDS SILVER APPLE

CRYSTAL APPLE AWARDS
[DESIGN]
2019 BRONZE APPLE

CRYSTAL APPLE AWARDS
[SHORT FORM CATEGORY]
2023

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