MIXED MEDIA CORPORATE FILM FOR AKBANK2022
Akbank Transformation Academy is a program supporting the digital and sustainable transformation
of SMEs. Despite a limited budget, the project delivered a visually rich and engaging narrative by combining multiple techniques — including 2D animation, 3D sequences, and stop-motion.

The creative solution emphasized versatility and storytelling, turning complex internal themes into a compelling visual narrative.









CREDITS CLIENT
AKBANK

AGENCY
TBWA\
ISTANBUL




CCO
İLKAY GÜRPINAR

CREATIVE DIRECTOR
UFUK IŞIK

CREATIVE GROUP HEAD
MEHMET DEMİREL
COPYWRITER
SEZENGÜL KELEŞ

ART 
DIRECTOR
GİZEM ODUNCU

DIRECTOR
EDİZ ANAVİ & BARAN BARAN

PRODUCTION
POMUS STUDIO